Saturday, December 21, 2019

Tesla Model s Marketing Plan - 1126 Words

Tesla Model S – Marketing Plan Leyda Alaniz Marketing Management Professor Irwin Brand Broward College February 12, 2017 Tesla Model S – Marketing Plan At its inception in 2003, Tesla Motors, Inc. was forged like-minded engineers motivated by the vanguard technology of electric vehicles in the modern world. Tesla, Inc.’s Model S is the safest luxury vehicle in the modern world that combines aesthetic appeal and technology in one swift move of eloquence. Marketing Plan – Part I Product-Service Identification At its inception in 2003, Tesla Motors, Inc. was forged by like-minded engineers motivated by the vanguard technology of electric vehicles in the modern world. Following the work of Nikola Tesla in the late 1800’s, their first†¦show more content†¦(Investor) The publicly traded company is at the borderline of $270 per share, making it a force to reckon in the modern automobile industry. (Boggild). The fully electric, fast, spacious and efficient Model S offers a substantial 288 miles per charge, and a fully integrated computerized dashboard, an obvious progression in this day and age, when most of the global middle class is partially defined by its attainability of the modern smart technologies. Situation Analysis. The market of the luxury, all-electric sports vehicle lines is extremely competitive and Tesla’s Model S falls under all categories. Yet the demand for this vehicle type is high but volatile. Other automobile manufacturer’s research and development may lead to additional competition in the future. SWOT Analysis Strengths: Innovative production methods provides the potential for new designs Manufacturing batteries in-house (Charges On) Charging stations widely available throughout North America, Europe, and Asia At home charging No pollution Made in USA Reliability and safety rating Weaknesses: Availability-no dealerships/concessions High price of manufacturing High sale price of about $70,000 compared to other luxury sedan Limited brand awareness Male-dominated sales isolating potential female buyers identifying with brandShow MoreRelatedTesla Motor s Model 3 Vehicle1346 Words   |  6 Pageslaunch of Tesla Motor’s Model 3 vehicle took place in March of 2016. This newly engineered, high powered vehicle is projected to be the foundation for Tesla’s marketing strategy for the up coming year. The Model 3 stands as the â€Å"turning point for the company, vaulting the young automotive brand into a new market: middle-income buyers† (Kiley). 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Essay1673 Words   |  7 Pages Tesla Motors, Inc. was founded In 2003 by Elon Musk, Martin Eberhard, Marc Tarpenning, JB Straubel and Ian Wright. The name Tesla came from the engineer and physicist Nikola Tesla. Tesla designs, develops, manufactures, sells advanced electric vehicles and electric car components In the United States and internationally. It also develops electric components and electrical systems for other automotive companies.Tesla started to get the attention of the world when they produced the first electricRead MoreTesla Final Paper1309 Words   |  6 PagesWeek 8 Team Assignment – Final Paper Tesla February 21, 2015 Final Paper Marketing strategy: Denmark Based on Hofstede cultural dimensional analysis for Tesla, a high end premium automobile, it would require a higher individualism score. (The Hofstede Center, 2015). Moreover, based on the second dimension, power distance, Tesla’s main customers should be those wealthy individuals in Denmark with a vast amount of income that have a significant contribution to the society. (Hofstede CenterRead MoreTesla Analysis1467 Words   |  6 PagesExecutive Brief for Tesla Motors Inc. To: Elon Musk, CEO of Tesla Motors, Inc. From: Yuan Gao (kiki) Re: Strategic Improvements for Current Situation Date: 5th Aug, 2012 Executive Summary Tesla Motors is a relatively new Silicon-Valley based company that designs and produces electronic vehicles. The company aims at producing consumer affordable price electronic automobiles with zero emissions in the next decade. Currently the CEO Musk is working on introducing the new electronic

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