Tesla Model s Marketing Plan - 1126 Words

Tesla Model S – Marketing Plan Leyda Alaniz Marketing Management Professor Irwin Brand Broward College February 12, 2017 Tesla Model S – Marketing Plan At its inception in 2003, Tesla Motors, Inc. was forged like-minded engineers motivated by the vanguard technology of electric vehicles in the modern world. Tesla, Inc.’s Model S is the safest luxury vehicle in the modern world that combines aesthetic appeal and technology in one swift move of eloquence. Marketing Plan – Part I Product-Service Identification At its inception in 2003, Tesla Motors, Inc. was forged by like-minded engineers motivated by the vanguard technology of electric vehicles in the modern world. Following the work of Nikola Tesla in the late 1800’s, their first†¦show more content†¦(Investor) The publicly traded company is at the borderline of $270 per share, making it a force to reckon in the modern automobile industry. (Boggild). The fully electric, fast, spacious and efficient Model S offers a substantial 288 miles per charge, and a fully integrated computerized dashboard, an obvious progression in this day and age, when most of the global middle class is partially defined by its attainability of the modern smart technologies. Situation Analysis. The market of the luxury, all-electric sports vehicle lines is extremely competitive and Tesla’s Model S falls under all categories. Yet the demand for this vehicle type is high but volatile. Other automobile manufacturer’s research and development may lead to additional competition in the future. SWOT Analysis Strengths: Innovative production methods provides the potential for new designs Manufacturing batteries in-house (Charges On) Charging stations widely available throughout North America, Europe, and Asia At home charging No pollution Made in USA Reliability and safety rating Weaknesses: Availability-no dealerships/concessions High price of manufacturing High sale price of about $70,000 compared to other luxury sedan Limited brand awareness Male-dominated sales isolating potential female buyers identifying with brandShow MoreRelatedTesla Motor s Model 3 Vehicle1346 Words   |  6 Pageslaunch of Tesla Motor’s Model 3 vehicle took place in March of 2016. This newly engineered, high powered vehicle is projected to be the foundation for Tesla’s marketing strategy for the up coming year. The Model 3 stands as the â€Å"turning point for the company, vaulting the young automotive brand into a new market: middle-income buyers† (Kiley). While the all electric vehicle is similar to its predecessors, the Model X and the Model S, the Model 3 is significantly less expensive. The Model 3 is $35Read MoreTesla Ford s Influence On American Innovation Essay1567 Words   |  7 Pages Tesla Automakers: Niccolai’s Influence On American Innovation Sir C. Powers UCLA Extension Abstract Tesla Motors was established in 2003 by entrepreneurs Martin Eberhard and Marc Tarpenning. Today, Tesla Motors provides power train components for car producers, including Daimler and Toyota, designs and manufactures Model S, the first world ‘s premium zero-emission sedan that became the third best-selling all-electric car in the U.S. The company is worth more than $25Read MoreCurrent Market Segments Of Tesla1381 Words   |  6 Pages rendering itself with certain information lag and marketing inaccuracy. Current market segments of Tesla China are generally based on income level and an added-up function of technology savviness. 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IN 2014, Gigafactory announcement 200th Tesla Charging Station opened, and Musk announces anyone canRead MoreTesla Motors : Becoming A Major Marketing Success Story1332 Words   |  6 Pages How Tesla Motors is Innovating the Auto-Industry Tesla Motors designs, builds, and sells luxury electric cars across the planet. Their company mission statement is to â€Å"accelerate the world’s transition to electric mobility with a full range of increasingly affordable electric cars† (Tesla site). The business has become a major marketing success story; they have payed off all debts and returned a profit in 2012. Elon Musk, a founder of Tesla Motors, created the business on a very strong productRead MoreA Note On Tesla s Value Chain Essay1632 Words   |  7 Pagescom/pages/article/newSTR_66.htm) With this in mind, we will be taking a look at Tesla Motors. First, we will take a look at their primary activities, these are inbound logistics, operations, outbound logistics, marketing and sales, and service. Inbound logistics is defined as â€Å"the activities of receiving, storing, and disseminating incoming goods or material for use†. (http://www.businessdictionary.com/definition/inbound-logistics.html) Tesla is unique here in comparison to many other large vehicle manufacturingRead MoreTesla Model S P85d, Background Essay1734 Words   |  7 Pages1. Introduction of Brand Tesla Model S P85D, Background Tesla Motors Inc. is an automotive and energy storage company. It designs, manufactures and sells all-electric cars, electric vehicle’s powertrain components, and battery. Tesla Motors Inc. was incorporated in 2003 by Martin Eberhard and Marc Tarpenning. Both of two people played an important role in the company’s early development. After that, Elon Musk took over the company in 2004 as Tesla’s chairman in the Board of Directors. Since he joinedRead MoreTesla Motors, Inc. Essay1673 Words   |  7 Pages Tesla Motors, Inc. was founded In 2003 by Elon Musk, Martin Eberhard, Marc Tarpenning, JB Straubel and Ian Wright. The name Tesla came from the engineer and physicist Nikola Tesla. Tesla designs, develops, manufactures, sells advanced electric vehicles and electric car components In the United States and internationally. It also develops electric components and electrical systems for other automotive companies.Tesla started to get the attention of the world when they produced the first electricRead MoreTesla Final Paper1309 Words   |  6 PagesWeek 8 Team Assignment – Final Paper Tesla February 21, 2015 Final Paper Marketing strategy: Denmark Based on Hofstede cultural dimensional analysis for Tesla, a high end premium automobile, it would require a higher individualism score. (The Hofstede Center, 2015). Moreover, based on the second dimension, power distance, Tesla’s main customers should be those wealthy individuals in Denmark with a vast amount of income that have a significant contribution to the society. (Hofstede CenterRead MoreTesla Analysis1467 Words   |  6 PagesExecutive Brief for Tesla Motors Inc. To: Elon Musk, CEO of Tesla Motors, Inc. From: Yuan Gao (kiki) Re: Strategic Improvements for Current Situation Date: 5th Aug, 2012 Executive Summary Tesla Motors is a relatively new Silicon-Valley based company that designs and produces electronic vehicles. The company aims at producing consumer affordable price electronic automobiles with zero emissions in the next decade. Currently the CEO Musk is working on introducing the new electronic